YOUR BRIDGE TO TECHNICAL AUDIENCES
Your SaaS deserves a real technical audience. Not generic influencers.
We connect B2B SaaS and DevTool brands with credible technical creators who reach the developers you're trying to reach. From finding the right creators to managing the entire campaign, we handle the work behind the partnership.
$ kubri evaluate --category=devtools
ok identify product category
ok research relevant creator niches
ok review audience engagement
ok evaluate technical content quality
ok prepare creator shortlist
→ 3 archetypes ready▊
Illustrative workflow - not live data.
Technical Understanding
We understand the products and audiences behind developer-focused software.
Relevant Creator Selection
Creator recommendations are based on audience fit, technical relevance, and content quality.
End-to-End Coordination
From outreach and negotiations to approvals and publication, we manage the moving parts.
THE PROBLEM
Views mean little if you're reaching the wrong audience.
The Wrong Audience
A large following doesn't always mean the right audience. Your software needs to reach people who understand its value and have a reason to use it.
Vanity Metrics
Views and follower counts only tell part of the story. What matters is whether your product is being introduced to a relevant, engaged audience.
Campaign Overhead
Finding creators, negotiating terms, coordinating content, and managing delivery takes time your team could spend elsewhere.
That's why we focus on relevance, credibility, and execution - not follower count alone.
THE KUBRI STANDARD
The right creator. The right audience. The right campaign.
A great sponsorship isn't just about reach. We evaluate how well a creator understands your category, whether their audience matches your buyers, and how naturally your product fits their content.
Then we coordinate the campaign from initial outreach through publication and performance reporting.
Why we built Kubri- 01
Product & Audience Fit
Creators whose content and audience align with your product and the developers you're trying to reach.
- 02
Engagement Quality
We look beyond follower counts, reviewing audience interactions and available engagement signals.
- 03
Technical Credibility
Creators who can explain technical concepts clearly and demonstrate software in a way that fits their content.
- 04
Content & Brand Quality
Production standards, communication, and content suitability are considered before we make a recommendation.
THE BRIDGE
Connecting your product with the right technical voices.
Not every creator is right for every product. We look at what your software does, who it's designed for, and which creators are best positioned to introduce it to a relevant audience.
Your Product
Your API
REST or GraphQL endpoints
Backend Engineering Educator
Creates tutorials around APIs, databases, and backend development workflows.
API Tutorial Creator
Focuses on API integration patterns, SDKs, and developer onboarding.
Software Architecture Specialist
Explains system design and integration across distributed services.
Illustrative creator matching example - not an actual campaign or creator recommendation.
THE PROCESS
From first conversation to published campaign.
01
Understand Your Product
We discuss your software, target audience, goals, and budget to establish what a successful campaign should aim to achieve.
02
Find & Secure Creators
We research and shortlist relevant technical creators, evaluate their suitability, and coordinate outreach and negotiations.
03
Coordinate & Approve
We manage campaign briefs, deliverables, and content reviews while keeping your team involved in important decisions.
04
Launch & Review
We coordinate publication and provide a summary of available performance metrics so you can evaluate the campaign.
WHY KUBRI
Technical understanding meets marketing execution.
Effective creator partnerships require more than finding someone with a large audience. With backgrounds in both marketing and software development, we understand the importance of communicating technical products accurately, reaching relevant audiences, and coordinating campaigns professionally.
Kubri handles the research, communication, negotiations, and campaign coordination so your team doesn't have to manage every moving part.
We started Kubri Media after years in marketing, watching technical products get marketed like consumer goods. Generic strategies. No product understanding. No clear reason why any specific creator should care. We built the agency we wished existed - one that starts with the product, not the follower count.
What we manage
01
Creator Research
02
Audience Evaluation
03
Outreach & Negotiations
04
Briefs & Content Coordination
05
Client Approvals
06
Publication & Reporting
TRUST & SAFETY
Strict Brand Safety & Vetted Audiences.
Every creator in our network is manually vetted for technical accuracy, real engagement, and strict brand safety. No controversial drama, no fake view farms. Just pure, developer-focused education.
Your next creator partnership starts here.
Tell us about your product, the developers you're trying to reach, and what you want to achieve. We'll discuss how a technical creator campaign could fit your goals.
Book a Strategy CallA conversation about your product, audience, and potential campaign approach.
QUESTIONS
Common questions.
How do you vet creators?
We evaluate creators based on their technical niche, relevance to your product, audience engagement, content quality, and brand suitability. We review available performance signals and request additional audience information where appropriate.
How much does a campaign cost?
Every campaign is different. We provide a tailored proposal based on your objectives, creator selection, and project scope, with creator fees and management costs clearly outlined.
Can we approve creators and content before publication?
Yes. You'll have the opportunity to review proposed creators and agreed content deliverables through the campaign approval process.
What results can we expect?
Our focus is helping your product reach relevant technical audiences through credible creator partnerships. Campaign reporting covers agreed performance measures such as views, engagement, and other available metrics. We don't guarantee sales or conversions.
What if you can't find the right creators?
We'll reassess your requirements and discuss possible alternatives. If we don't believe a suitable partnership can be achieved, we'll communicate that rather than recommend creators who aren't a good fit.
Which platforms do you work with?
We focus on technical content creators. The platforms and content formats are selected based on your product, target audience, and campaign requirements.
How long does a campaign take?
Timelines depend on the campaign scope, creator availability, and content requirements. We'll discuss the expected schedule during planning and confirm milestones before the campaign begins.
Can Kubri manage the entire creator partnership?
Yes. We coordinate creator research, outreach, negotiations, campaign briefs, content reviews, and publication, with your team involved in key approvals.